Saturday, April 3, 2010

THE BRAND GIVES YOU POWER

I'm reading Kelly Cutrone's book, If You Have To Cry, Go Outside. The book has been great, Kelly speaks very candidly about her ups and downs trying to make it in the big city. Her experiences provide her the insight to offer great advice. My favorite part of the book so far has been her chapter on self-branding. Kelly realized that clients felt really comfortable knowing exactly what they were getting, and for her, a solid black exterior with a warm and brutally honest interior is what they paid for. This really caught my attention. Got me thinking about my brand, and what I want to remain constant becoming the heart of MY brand..

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..and Prairie Girl meets Big City was born.

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